Babycakes
Branding/web/print/marketingThe Project
Starting out, this San Diego based business had a vision to transform from a simple coffee shop to popular bakery that served its' neighborhood. They needed a fresh identity and a branding direction to put themselves permenantly on the map.
"We took Babycakes' vision of the future and created an approachable identity and an accessible marketing campaign that expresses their mission - to be the social hub in Hillcrest."
0 to 3,000 Fans in 3 months
Babycakes' explosion in popularity has been mostly attributed to the power of our comprehensive social media strategy. Babycakes has now grown from a fledgling coffee shop who baked goods out of their home kitchen to the popular dessert bar and local Hillcrest hotspot it is today.
WEBSITE: www.babycakessandiego.com
Challenges
Because Babycakes was a start-up, they had a limited budget but big dreams. The challenge was to fulfill their vision while staying within a constrained budget.
The Results
Babycakes has since grown both financially and physically. Other than adding a beautiful new dessert bar, they just recently upgraded their website to Babycakes 2.0 and have more expansion plans this year. By revising the marketing campaigns to incorporate the community consistently, the level of name recognition and popularity has grown exponentially. Izumi Studios continues to enhance their marketing and brand to assist in their continued growth.
From the Client
"Our brainchild was blown out of the water with Izumi Studios' innovation, eye for design, and endless resources. We had great ideas, but with their creative minds at work our ideas were taken to a much higher level and proved to be brilliant."
Christopher Stavros, Owner
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