Changing Gears
Branding/Web/MarketingThe Project
This independent touring company felt that their current site didn't express the passion for travel that they wanted to convey to potential clients. Their logo was also an afterthought and wasn't cohesive with their new direction. They were in dire need of a marketing overhaul.
"Changing Gears had evolved from being a bike touring company into a culinary adventure company. We wanted to help their transition with a much needed facelift!"
WEBSITE: www.changinggears.com
Challenges
Since they had changed directions and the site hadn't been updated in years, there really wasn't much we could salvage from the old site. Everything had to bo done from scratch.
The Results
We approached the site as a complete refresh, looking to the shift in client demographics as the starting point. Once we settled on the client base, it was easier to design a site that appealed to that group. Designing the logo was part of that process. We tied various social media enhancements into the site to keep it fresh. These widgets also made it easier for Changing Gears to add to their site easily. We also collaborated with them to implement an offline sales and marketing strategy to attract more business.
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