Homescapes of New England
Branding/web/print/MarketingThe Project
As a start-up company, this specialized siding contractor business was trying to break into a new marketplace. They needed a look that would set them apart from the competition in the area and immediately give the confidence of a long-standing business.
"Our approach to Homescapes was to give them a clean-lined brand that would appeal to their target market. It was important to set them apart from the rest in the current marketplace."
Major Facelift
Only being in business for 3 months, Homescapes of New England managed to land a major project involving residing a large church in the heart of their new community. It was a noteworthy accomplishment and was instrumental in giving Homescapes the credibility they sought within their territory.
WEBSITE: www.homescapesofne.com
Challenges
Creating an identity for a new company that has a fresh modern appeal yet instills confidence that their workmanship and company has the experience needed to complete the job.
The Results
Homescapes was able to close 5 major jobs last year after just opening their doors. Their website has maintained a steady growth of traffic, increasing by 20% every month, giving them more visability. They plan to capitalize on their momentum going into the next year by doubling the amount of jobs completed.
Continued Development
As Homescapes of New England continues to expand its business, Izumi Studios has developed an updated strategy to meet their goals for the next year. They intend to promote their business at two major home shows at the beginning of the year as well as put into action a more aggressive local marketing campaign. This, coupled with an online marketing strategy, will boost Homescapes to the level they seek and help them meet their anticipated milestones.
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