International Academy of Contracts
Branding/Web/printThe Project
This Canadian start-up was looking for an identity that would stand on its own within an environment of established corporations. They needed to have a polished professional brand that would give instant credibility to their relatively new program. Their goal was to eventually hold several seminars each year throughout Canada.
"We developed a very distinct and clean logo and utilized a competitive sports metaphor throughout the collateral material."
The Results
IAC needed to appeal to a highly competitive industry. The brand was carried throughout the website and collateral materials, giving it a strong presentation. This way the marketing strategy could be focused on acquiring new corporate clients.
Challenges
Because they were based in Canada, we needed to be able to communicate clearly and concisely using email and conference calls. They wanted to be able to 'hold their own' among well-established corporations and they needed a highly professional marketing program.
From the client
"Their ability to grasp the underlying emotion and subtleties of my vision was extraordinary. Combining that talent with their extensive marketing knowledge and experience, produced an identity and marketing direction that went way beyond the original vision.
The end product aligns with all of my core values and reflects what I want this business to stand for and accomplish. It is not a copycat of similar marketing strategies - it fits me and uniquely defines my future."
Cynthia S. Tozer, President
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