Tracee's Wicked Treats
Branding/printThe Project
This brand new chocolate company was looking for a unique spin on a brand to help set them apart from other chocolatiers. They wanted something that expressed their personality and approach.
"This was a fun project. They expressed a rather 'punk rock' attitude towards their product, taking risks and being a bit edgy in how they developed their sweets. We wanted their brand to accurately depict that temperament."
Challenges
How do you express the punk attitude without it being to cliche? The brand needed to also convey the other dimensions of their company and still be appealing to thier customers.
The Results
We kept elements within the brand that could be construded as rebellious, yet staying refined and clean. The colors just added to the feminine appeal of this company. The blend of all the elements together made for a completely accurate depiction of this company's philosophy.
From the client
"I went to Izumi Studios when I needed a logo for my new business. They listened to exactly what I wanted, took my ideas and my personality into consideration, and went above and beyond to make sure I was happy. I asked them for graphics that fit my product and myself - and they delivered!"
Tracee Schmidt, Owner
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